Digital Marketing Beginner
Course Information
Level:Beginner
Modules:6
Duration:1 Month
Category:Digital Marketing
Language:English
Certificate:Yes
Course Overview
Course Description:Introduction to digital marketing fundamentals, including basic strategies and tools.
Topics Covered:
- SEO
- Canva
- Cryptography and Security
- Google Tools
Syllabus
Module 1: Introduction to Digital Marketing
- Scope of digital marketing
- Definition of digital marketing
- Evolution of Digital Marketing
- Importance of digital marketing
- Benefits of Digital Marketing
LAB 1
- Definition of Digital Marketing
- Scope of Digital Marketing
- Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
Module 2: Digital Marketing Strategy
- Understanding target audience
- Key aspects of understanding target audience
- Buyer personas
- Purpose of buyer personas
- Creating buyer personas
- SMART marketing
- Overview of various digital marketing channels
Module 3: Website Planning and Creation
- Website planning and development
- Starting a new project
- Key steps in website planning and development
- Benefits of website planning and development
- Importance of a user-friendly website
- Key elements of a website
- Introduction to website development platforms
- Key features of website development platforms
- Popular website development platforms
LAB 3
- Create a basic website
- Optimize website for mobile
- Setting up Google Analytics
Module 4: Search Engine Optimization (SEO)
- Fundamentals of SEO
- Key components of SEO
- Benefits of SEO
- On-Page Optimization Techniques
- Key On-Page Optimization Techniques
- Benefits of On-Page Optimization
- Off-Page Optimization Strategies
- Key Off-Page Optimization Strategies
- Benefits of Off-Page Optimization
LAB 4
- Keyword Research
- On-Page Optimization
- Content Quality Improvement
- Technical SEO Audit
- Backlink Building
- Social Media Engagement
- Online Reviews and Reputation Management
- Content Creation and Promotion
- Local SEO Optimization
- SEO Performance Tracking
- Social Media Integration for SEO
- Video SEO
- Voice Search Optimization
- Mobile SEO Optimization
- Creating an SEO-Friendly URL Structure
- Local SEO Enhancement
- Implementing Google Analytics
- Conducting a Site Audit
- Building a Content Calendar
- Image SEO Optimization
- Advanced Keyword Research
- Content Gap Analysis
Module 5: Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Overview of major social media platforms
- Considerations for Social Media Marketing
- Developing a Social Media Strategy
- Key Steps in Developing a Social Media Strategy
- Content creation and engagement tactics
- Engagement tactics
- Benefits of content creation and engagement tactics
LAB 5
- Getting started with major social media platforms
- Developing a social media strategy
- Content creation and optimization
- Audience engagement tactics
- Social media analytics
- Advanced content strategy
- Paid social media advertising
- Social media listening
- Influencer marketing
- Social media crisis management
- A/B testing on social media
Module 6: Capstone Project
- Applying all learned concepts
- Project execution
- Developing a comprehensive digital marketing strategy
- Implementing SEO, SEM, SMM, Content Marketing, Email Marketing
LAB 6
- Project presentation
- Preparing a detailed report
- Presenting findings and strategies
Learning Outcome
- Understand digital marketing basics and create foundational marketing strategies.
